Free founder toolkit

Make a stronger plan
Start with better questions

Find the gaps in the idea, explore the budget assumptions, and prepare a brief your team can discuss. Use every tool and download without creating an account.

Printable and spreadsheet tools

Free · PDF

Printable planning worksheets

Three worksheets for discovery, workflow testing, and launch review.

Free · XLSX

Budget & partner workbook

Two sheets for build and operating costs, plus weighted partner comparisons.

The workbook calculates budget totals and weighted partner scores. Blank inputs remain visibly incomplete. Plain-text templates below are also available for your own tools.

Downloadable planning resources

Understand the customer

Free · MD

Discovery workbook

Find the questions behind the idea.

Inside the resource

User, buyer, workflow, and delivery questions.

28 prompts · Editable text template

Preview the contents
Open to read the template.

Free · MD

Customer interview guide

Learn what customers actually do.

Inside the resource

Recent behavior, observations, and open questions.

Interview guide · Editable text template

Preview the contents
Open to read the template.

Plan delivery and budget

Free · MD

First-release checklist

Check what a first release needs.

Inside the resource

Acceptance, access, recovery, and operating ownership.

Launch checklist · Editable text template

Preview the contents
Open to read the template.

Free · CSV

Partner comparison scorecard

Ask better questions of delivery partners.

Inside the resource

Partner scores with supporting evidence.

Weighted scorecard · Editable spreadsheet

Preview the contents
Open to read the template.

Free · CSV

Build & runway workbook

Look beyond the development budget.

Inside the resource

Build, launch, running costs, and contingency.

Cost worksheet · Editable spreadsheet

Preview the contents
Open to read the template.

Assess AI and choose a starting point

Free · MD

AI workflow readiness

Decide what the AI pilot must prove.

Inside the resource

Quality, human review, failures, and spending limits.

Pilot worksheet · Editable text template

Preview the contents
Open to read the template.

Free · MD

Product planning toolkit

Choose tools around the work.

Inside the resource

Outputs, access, export, and ownership.

Tool selection guide · Editable text template

Preview the contents
Open to read the template.

Improve an existing product

Free · MD

Product improvement worksheet

Find where customers get stuck.

Inside the resource

Task baseline, journey findings, priorities, and results.

Improvement worksheet · Editable text template

Preview the contents
Open to read the template.

Readiness check

What evidence do you have so far?

Check the decisions you can support with evidence. Your answers reveal the next decisions to discuss. Download your scorecard or share a link with a teammate to compare perspectives. This check does not predict product success.

Customer evidence
Scope and systems
Delivery ownership

Project brief builder

Give your next decision a useful starting point

Start with the problem. Add the audience, outcome, and delivery details you know; leave open questions visible for the review.

Add product and delivery context (optional)