Product strategy, design, and development

Know what to build first
See it. Then decide

Turn your idea into an editable scope, a planning estimate, and a browser prototype.

FREE / FIRST-RELEASE PLANNERNo account needed

Start with who it is for, what gets in their way, and what should get easier.

You can change the scope later.

  1. Editable scopeReorder, edit, defer
  2. Planning estimateCost and time, with assumptions
  3. Browser prototypeClick through a working draft
What happens after I start?

Your idea opens in Studio for review. Starter mode uses predefined app patterns, so check and edit its assumptions. Custom AI generation requires a connected provider. No account or payment to explore.

TAKE A CLOSER LOOK

See the idea
take shape

See what a first-release plan looks like before you start. Explore the scope, the assumptions, and a working sample.

Illustrative examples · editable in Studio

EXAMPLE / CLIENT PORTAL

A focused first release

3 now · 3 later

Build first

  • Project overview
  • Client approvals
  • Shared files

Keep for later

  • Automated reminders
  • Billing integration
  • Custom reporting
Compare a focused and a full release

FROM IDEA TO FIRST RELEASE

A clear start
A considered next step

A shared brief, a focused scope, and a workflow you can put in front of people.

01 / Define the problem

Start with shared understanding

Example product brief

Who
Agency clients
Problem
Approvals scattered across messages
First goal
One place to review and respond

Put the user, the problem, and the useful outcome on one page. Make the open questions visible.

02 / Focus the first release

Give the essential work room

Example release boundary

Project overview
Client approvals
Later: custom reporting

Choose the workflow that matters first. Keep later ideas in view without adding them to the first build.

03 / Learn from something real

See the idea in use

Browser prototype · sample data

Explore a browser prototype with your team. Use the feedback to decide what should happen next.

PUT YOUR SCOPE TO THE TEST

Less scope
More momentum

Every extra feature adds work. Compare a focused first release with a broader scope, then decide what can wait.

Illustrative examples at $85 USD/hour, one person, and a 30% planning allowance. Excludes hosting, external service fees and production hardening. These are assumptions to explore, not quotes.

RW / SCOPE LABINTERACTIVE EXAMPLE

Client portal

    FIRST-RELEASE PLAN

    What you get

    Give your team a plan they can act on

    Get specific about the user, the problem, and the first workflow. Then use the scope and prototype to challenge assumptions before a larger investment.

    01 / ALIGN

    One problem. One shared brief

    Stop debating features before your team agrees who needs help and what better looks like.

    ILLUSTRATIVE BRIEFCLIENT PORTAL
    For
    Agency clients
    Stuck on
    Approvals scattered across messages
    First win
    Review and respond in one place
    Create a free project brief
    02 / FOCUS

    Build the first win, not every idea

    See what belongs in the first release and what can wait without losing the bigger plan.

    ILLUSTRATIVE RELEASE2 NOW · 1 LATER
    First releaseProject overviewClient approvals
    Keep for laterCustom reporting
    Shape your first release
    03 / EXPLORE

    Show the workflow before you build it

    Try a working sample with real interactions, then ask users where the flow still breaks down.

    WORKING STARTER · SAMPLE DATASALES CRM
    DealsSearch · Filter · Add

    Website redesignActive

    Platform migrationPlanned

    04 / PLAN

    Know the next commitment

    Make scope, cost assumptions, and review points visible before agreeing to a build.

    ILLUSTRATIVE PATHREVIEW BEFORE BUILD
    1. 01ScopeWhat is included?
    2. 02EstimateWhat is assumed?
    3. 03ReviewWhat needs a decision?
    Explore cost assumptions

    How it works

    Describe. Scope. Prototype. Discuss

    Start in Studio with a plan you can edit. Get hands-on help from Runwise when the next step calls for research, design, or engineering.

    Start in Studio
    1. 1

      Start with the problem

      Tell us who needs the product, what gets in their way, and what you want to improve.

    2. 2

      Choose the first release

      Review the proposed features. Change the priorities, define what each feature must do, and move later ideas out of the first release.

    3. 3

      Test the prototype

      Explore a browser prototype, collect feedback, and use what you learn to plan production development.

    4. 4

      Discuss the next commitment

      Bring your evidence and scope to a project review. Agree the deliverables and terms before paid work begins.

      Prepare a review brief →

    Ways to work together

    Get the expertise your next step needs

    Whether you need to shape an idea, deliver a first release (MVP), or improve an existing product, start with an agreed scope and a written proposal.

    01 / DEFINE

    Product discovery

    The feature list is growing. The first customer is still unclear.

    Find the user problem, test the riskiest assumptions, and draw a release boundary your team can defend.

    THE USEFUL OUTPUTResearch questions + focused scope

    03 / IMPROVE

    Product improvement

    People sign up, then get stuck or leave.

    Trace friction in real workflows, review reliability and support patterns, and choose what to fix next.

    THE USEFUL OUTPUTPrioritized changes + learning plan

    Free tools · no account

    Get unstuck before you spend

    Choose the question blocking your next decision. Leave with a scorecard, a cost scenario, or practical worksheets your team can use.

    01 / DIAGNOSE

    What is still a guess?

    Check the customer evidence and decisions behind your idea before the feature list grows.

    12-point readiness checkUser need · first outcome · delivery risks

    02 / COMPARE

    What might it cost?

    Move the rate, scope, allowance, and team size. See which assumptions change the plan.

    Interactive cost plannerIllustrative scenarios · editable inputs

    03 / PREPARE

    What should we ask next?

    Use printable worksheets to map the user problem, test the workflow, and review launch risks.

    3 planning worksheetsDiscovery · workflow · launch review

    A clean starting point

    Stay in control of what you share

    The free worksheets and planning tools need no account or payment. Studio saves your draft in your browser and holds runs temporarily on its server. It shows whether an external AI service is connected before you start.

    Do not share passwords, API keys, regulated data, or confidential customer records in any idea brief.

    See where your information goes →
    • No account or payment for free tools
    • Draft saved in your browser
    • AI connection shown before you start

    FAQ

    Know what happens next

    What can I create in Runwise Studio?

    Create an editable scope, a planning estimate, and a browser prototype with downloadable source. Starter mode uses predefined app patterns; connected AI mode can generate custom scope and source. Production accounts, shared data, payments, and integrations need further engineering and review.

    Can I change or export the scope?

    Yes. Edit the stories, groups, roles, notes, estimates, and release assignments. Undo and redo scope changes. When you download a current prototype, its source ZIP includes the full scope and deferred stories.

    Is the calculator a fixed quote?

    No. The calculator compares illustrative scenarios using the features, rate, allowance, and team size you choose. A reviewed Runwise proposal sets the actual price and delivery terms.

    What should I prepare before planning?

    Tell us who needs the product, how they handle the problem today, who makes the buying decision, and what you want to improve. The discovery workbook helps you find the gaps.

    View all questions & answers →

    Ready when you are

    Turn the idea into a plan you can review

    Describe the user and the problem. Start with a scope you can edit, then explore a browser prototype.

    Want to talk it through first? Contact our manager on Telegram ↗

    WORKING STARTER · SAMPLE DATA

    Explore the workflow

    Try search, filters, and adding a record. This is a browser prototype. Production accounts, shared data, payments, and integrations need further engineering.

    Make this plan my own →