Runwise guides
Decide what to build, then build it with fewer surprises
Practical, plain-English guides for founders and operators. Each one is written for one situation and ends with templates you can copy.
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How to plan your first release without a technical cofounderFor non-technical first-time founders: how to define your first release, judge estimates and builders without reading code, and choose what to show first.Fix or rebuild? What to do when your MVP build has stalledYour MVP is late, fragile, or hard to change. How to decide between fixing and rebuilding, and what to secure from your current team first.How to compare software development quotes after you raiseFor funded founders choosing a build partner: how to normalise quotes, spot red flags and tie payments to working software your board understands.Replacing a spreadsheet with an internal tool your team will actually useFor operations and finance leads whose work runs on spreadsheets: how to replace one fragile step with a tool the team adopts, and make the business case.Productizing your expertise with AI: start with one sliceFor consultants and agency owners turning a repeated service into software. How to pick one slice, split AI and expert work, and test it with past clients.
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Pick your situation and go straight to the guide written for it.
- First-time founders
I gave up looking for a technical cofounder, and I need something real to show customers or investors.
Your guide · 7 min readHow to plan your first release without a technical cofounder - Founders with a stalled build
My team keeps slipping, the code can't take the next feature, or real users break what worked in the demo.
Your guide · 7 min readFix or rebuild? What to do when your MVP build has stalled - Funded founders
We closed a round, investors expect a demo or a traction milestone, and the build isn't moving.
Your guide · 7 min readHow to compare software development quotes after you raise - Operations leads
A spreadsheet error, an audit or new hires have made our manual workflow visibly fragile.
Your guide · 7 min readReplacing a spreadsheet with an internal tool your team will actually use - Experts productizing a service
I've delivered the same work for the third time, or clients have started asking for an AI version.
Your guide · 7 min readProductizing your expertise with AI: start with one slice - None of these?
My situation is different, and I would like someone to look at the plan with me.
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